5 quick tips to create More Effective Email Marketing Campaigns  

Email marketing is still one of the hottest ways to generate new leads and customers. By offering something to your visitors in return for their email addresses, you instantly have the potential to obtain a new customer.

That something might be an e-book, monthly newsletter, or anything else that offers value. However, not all email marketing campaigns are created equal, so it’s important that you know how to make the most of your email marketing campaign. These 5 simple tips will make a difference:

1: Give Them What They Want

The number one rule for email marketing to be successful is to give your customers what they want. If they sign up for an email newsletter then offer them options about the type of newsletter they’ll get. You will no doubt have different lists. If you are having a promotion make sure you offer it to all your subscribers. You never know they might be interested.

Bottom line - always send good quality and relevant content and you can’t go wrong.

2: Edit Then Edit Again

One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.

3: Create a Publishing Schedule

Nothing will cause your subscribers to lose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse still, unsubscribe, or mark it as spam. So create a publishing schedule that outlines when you’ll send out your messages, what your email messages will be about, and finally what your messages will look like.

This is where your autoresponder comes in handy and the whole campaign is triggered by your opt-in form and runs on autopilot.

4: Test

Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to your address or a friend to make sure that it's running correctly.

5: Know and Understand Spam Rules

Many people send out what could be considered spam simply because they don’t know that they’ve broken the rules. Read the anti-Spam act and you will be able to avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.

Follow these five simple steps to make your email marketing campaigns more effective.

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